Gloss
Gloss is working

Distilling your
visual system.

We’re interpreting your references, anti-references, and product context into a set of visual tensions you can calibrate.

Reading the visual signalsIdentifying useful contrastsPreparing calibration prompts
Calibrate

Test the judgment
in its real context.

Adjust a few shared theme lenses, then compare the underlying direction. Save the principle that still feels right, not a single frozen screen.

G
What Gloss knows so far. Gloss helps AI builders turn visual judgment into instructions their coding agent can follow. The landing page should feel considered, useful, and human, not like a generic SaaS product.
Shared theme lenses

Test both directions.

These controls apply to A and B together, so you can separate a durable decision from a styling preference.

Tension 01 · proof versus mood

How should Gloss make its value clear?

01 / 03
Pick the direction that feels more like Gloss.Both options use the same story. Only the presentation changes.
One decision only
Each choice you save becomes a rule your agent follows on future screens.
Project context

Start with what you’re building.

What Gloss knows

Gloss marketing site

Product summary
Design memory for AI builders

A visual-system plugin that turns references and judgment into instructions an implementation agent can use.

Target users
AI-native builders

People with visual taste who are building real products but do not have design vocabulary or a system yet.

Landing-page job
Make the loop believable

Explain curate → calibrate → commit, then invite a builder to bring in their own project.

✓ Constraints: desktop first · no existing brand system · value needs to be clear before it becomes aesthetic
Representative product moments

Which screen should define the visual system?

Choose the representative screen Gloss should use for exploration.
Curation · visual evidence

Collect the signals
you want the AI to keep.

Reference images tell Gloss what to carry forward. Anti-references are equally useful: they name a direction the visual system should deliberately avoid.

3 references · 1 anti-reference
Quiet editorialWarm paper · deliberate type
✓ Reference
Systematic calmGrid · utility without noise
Human typographyCharacter used selectively
✓ Reference
Soft geometryFriendly, not childish
Product proofInterface leads the story
✓ Reference
Glossy SaaSGeneric gradient confidence
× Anti-reference
Include at least two references and one anti-reference to continue.
Curation · style gallery

See the style.
Choose the signal.

Every card applies a different visual language to the same Gloss landing-page moment. Mark what to carry forward, and what to avoid.

5 references · 2 anti-references
Include at least two references and one anti-reference to enter the working area.
Ready to commit

Give your agent
a durable brief.

Your final output includes a token bundle, decision memory, and agent-ready rules. Nothing is exported until you choose to commit it.

Saved to decision memory