Gloss
Gloss is working

Distilling your
visual system.

We’re interpreting your references, anti-references, and product context into a set of visual tensions you can calibrate.

Reading the visual signalsIdentifying useful contrastsPreparing calibration prompts
Calibrate

Test the judgment
in its real context.

Adjust a few shared theme lenses, then compare the underlying direction. Save the principle that still feels right, not a single frozen screen.

What Gloss knows so far. Gloss helps AI builders turn visual judgment into instructions their coding agent can follow. The landing page should feel considered, useful, and human, not like a generic SaaS product.
Shared theme lenses

Test both directions.

These controls apply to A and B together, so you can separate a durable decision from a styling preference.

Tension 01 · proof versus mood

How should Gloss make its value clear?

01 / 03
Pick the direction that feels more like Gloss.Both options use the same story. Only the presentation changes.
One decision only
Project context

Start with what you’re building.

What Gloss knows

Gloss marketing site

Product summary
Design memory for AI builders

A visual-system plugin that turns references and judgment into instructions an implementation agent can use.

Target users
AI-native builders

People with visual taste who are building real products but do not have design vocabulary or a system yet.

Landing-page job
Make the loop believable

Explain curate → calibrate → commit, then invite a builder to bring in their own project.

✓ Constraints: desktop first · no existing brand system · value needs to be clear before it becomes aesthetic
Representative product moments

Which screen should define the visual system?

Choose the representative screen Gloss should use for exploration.
Curation · visual evidence

Collect the signals
you want the AI to keep.

Reference images tell Gloss what to carry forward. Anti-references are equally useful: they name a direction the visual system should deliberately avoid.

3 references · 1 anti-reference
Quiet editorialWarm paper · deliberate type
✓ Reference
Systematic calmGrid · utility without noise
Human typographyCharacter used selectively
✓ Reference
Soft geometryFriendly, not childish
Product proofInterface leads the story
✓ Reference
Glossy SaaSGeneric gradient confidence
× Anti-reference
Include at least two references and one anti-reference to continue.
Curation · style gallery

See the style.
Choose the signal.

Every card applies a different visual language to the same Gloss landing-page moment. Mark what to carry forward, and what to avoid.

5 references · 2 anti-references
Include at least two references and one anti-reference to enter the working area.
Ready to commit

Give your agent
a durable brief.

Your final output includes a token bundle, decision memory, and agent-ready rules. Nothing is exported until you choose to commit it.

Saved to decision memory